ERIK REEDER WAS BITTEN BY THE AUCTION BUG AT THE YOUNG AGE OF TEN WHEN HE ACCOMPANIED HIS MOTHER TO LOCAL AUCTIONS. WITH HER HELP AND GUIDANCE HE STARTED BUYING AND SELLING ITEMS FOR POCKET MONEY.

AFTER COMPLETING SCHOOL AT STRAND HIGH SCHOOL HE BRIEFLY WENT INTO THE HARDWARE AND FARMING TRADE BUT HIS PASSION FOR AUCTIONEERING NEVER LEFT HIM.

IN 1991 HE JOINED ONE OF THE LOCAL AUCTION HOUSES IN THE HELDERBERG BASIN AND OVER THE NEXT 11 YEARS MASTERED THE ART OF AUCTIONEERING AND DID HIS FIRST SOLO AUCTION AT AGE 20.

IN 2002 ERIK SPREAD HIS WINGS AND OPENED ERIK REEDER AND ASSOCIATES. ERIK CHOOSE THE LOGO OF THE EAGLE FOR HIS BUSINESS AS THE EAGLE IS A SYMBOL OF INTEGRITY AND STRENGTH. TWO QUALITIES HE LEARNED WERE VITAL IN THE AUCTIONEERING BUSINESS. WITHIN A FEW MONTHS HE MOVED THE AUCTION HOUSE TO LARGER PREMISES IN THE GANTS CENTER AS WELL AS OPENING TWO LIQUIDATION CENTERS IN STRAND AND STELLENBOSCH.

ON 30 DEC 2004 TRAGEDY STRUCK WHEN A DEVASTATING FIRE RAIZED THROUGH THE AUCTION ROOMS DESTROYING 3 YEARS OF HARD WORK WITHIN MINUTES AND CHANGING THE COURSE OF ERIKS FUTURE.

AFTER REBUILDING THE BUSINESS AND TAKING A HEAVY KNOCK FROM THE INSURANCE COMPANY ERIK DECIDED TO ACCEPT A BUYOUT OFFER WITH THE IDEA OF STARTING FROM SCRATCH AGAIN.

IN JUNE 2006 ERIK REEDER REOPENED UNDER THE NAME OF ERIK REEDER SALES cc WITH PREMISES IN THE SOMERSET WEST BUSINESS PARK. THIS TIME HE CHOOSE THE PHOENIX AS HIS LOGO AS HE ROSE FROM THE ASHES TO NEW HEIGHTS. BUSINESS BOOMED AND IN MARCH 2007 THE ERIK REEDER AUCTION GALLERY WAS OPENED IN THE LANDMARK OLD STANDARD BANK BUILDING SITUATED AT 17 MAIN ROAD STRAND. THIS SOON CHANGED TO A RETAIL OUTLET SPECIALISING IN QUALITY FURNITURE AND DÉCOR.

IN OCTOBER 2007 THE AUCTION ROOMS MOVED TO A LARGER PREMISES AT 97 GEORGE STREET STRAND WHERE THE WEEKLY WAREHOUSE AUCTION PROVES TO BE POPULAR WITH OLD AND NEW CUSTOMERS. AT PRESENT WE HOST A WEEKLY AUCTION ON FRIDAYS WITH HOUSEHOLD FURNITURE; APPLIANCES; DÉCOR ETC. WE HAVE MONTHLY SPECIALIZED AUCTIONS FOR ANTIQUES, CATERING EQUIPMENT, OFFICE FURNITURE, ENGINEERING EQUIPMENT & TOOLS ETC.

THERE ARE REGULAR OFF-SITE AUCTIONS OF OFFICE FURNITURE ON BEHALF OF CLIENTS SUCH AS OLD MUTUAL ETC.